The Flatiron Room

Social storytelling that brought personality (and subtle humor) to a fine dining brand.

We spotlighted chefs and the beverage team, turning dishes into must-orders and views into measurable revenue growth.

The Flatiron Room’s two locations combine live music, fine dining, and a 1,000+ bottle spirits collection.
The goal: bring the brand to life through social storytelling, spotlighting the people behind the experience and driving guest engagement.

My role:

  • Concepted and led a Reel series spotlighting chefs and beverage talent using subtle humor

  • Directed short-form video from ideation to final edit

  • Wrote on-brand Instagram copy balancing storytelling and conversion

  • Owned email marketing strategy tied to seasonal menus and key moments

  • Managed an editorial calendar for consistent, timely content