Lake Isle Press
Email list growth and management for cookbook publisher, including campaign creation, Mailchimp administration, and performance analysis.
Lake Isle Press is an independent cookbook publisher known for award-winning titles that celebrate diverse culinary voices and global flavors.
My role:
Grew and segmented email list through optimized sign-up strategy
Created campaigns for cookbook launches, promos, and author events
Promoted events to boost attendance and post-event engagement
Improved email performance by tracking key metrics
Used Mailchimp and social media for targeted outreach and audience growth