Lake Isle Press

Email list growth and management for cookbook publisher, including campaign creation, Mailchimp administration, and performance analysis.

Lake Isle Press is an independent cookbook publisher known for award-winning titles that celebrate diverse culinary voices and global flavors.

My role:

  • Grew and segmented email list through optimized sign-up strategy

  • Created campaigns for cookbook launches, promos, and author events

  • Promoted events to boost attendance and post-event engagement

  • Improved email performance by tracking key metrics

  • Used Mailchimp and social media for targeted outreach and audience growth