Red Hot Kitchen is fiery, flavor-packed cookbook all about mastering homemade Asian chili sauces, and using them in bold, creative ways. As the author, I worked with the publicity and marketing departments at Penguin Random House to plan, create, and execute digital campaigns for wide reach.

Marketing strategy:

• Developed social strategy across pre-launch, launch, and beyond

• Wrote playful, voice-driven copy for social and email

• Created content that boosted engagement and sales

• Supported virtual events that inspired UGC and community buzz

• Earned standout media coverage in outlets like The New York Times and NPR