Laurel Bakery has a big heart for craft baking, community, and locally-sourced everything. Laurel’s brand was already beloved in person; it just needed a digital presence to match.

My role:

• Developed a social strategy rooted in craft, seasonality, and community

• Wrote warm, on-brand copy for organic social posts

• Managed an editorial calendar for consistent, timely content

• Created content that boosted engagement and online orders

• Shared behind-the-scenes stories and local collaborations