Cafe Mado
Social content that boosted engagement, reservations, and delivery, while celebrating seasonal cooking.
Cafe Mado is a neighborhood favorite known for seasonal dishes and easygoing charm, the kind of spot where every detail feels personal. The goal: to bring that same vibe to their digital presence.
My role:
Built a social content strategy tied to seasonal menus and events
Wrote on-brand copy for organic Instagram and posts
Managed an editorial calendar for consistent, timely content
Created social content that increased engagement, reservations, and delivery orders
Told the story of their seasonal sourcing in a way that felt genuine and inviting